Tag Archives: Lander Unzueta

From Local Events Company to Worldwide Entertainment Brand

10 Jun

that is how Lander Unzueta, CMO of FC Barcelona described how his small brand has changed in the last 50 years.

Really interesting interview in which he talks about how the power of the Barcelona brand and how the back drop of the globalisation of soccer has driven his brand to worldwide domination.

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More here (sorry couldn’t embed directly from the site)