Welcome to the blog and let me introduce myself. I’m in my mid 20’s, work as a brand consultant / strategist and live in NYC. I am fanatical sports fan and player and an inquisitive consumer. I’ve had a strange passion for sports brands since I got my first pair of football boots – being more interested in the brand story that was attached to the shoe than the boots themselves.

So the blog, well It’s about sporting brands, primarily sporting goods brands; but also athletes’, teams, stadiums and other properties. Being a Brit the focus is on those sports we are familiar with in Europe, but don’t be surprised to see a few of the US sports included as I make the East coast of America my home.

Hopefully you will take something from the posts as I try to take my passion for sports, my work with brands and how these impact the world.

I’ve added an email address if you have any comments about the site or would like to know more about me, don’t be shy!



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: