From Local Events Company to Worldwide Entertainment Brand

10 Jun

that is how Lander Unzueta, CMO of FC Barcelona described how his small brand has changed in the last 50 years.

Really interesting interview in which he talks about how the power of the Barcelona brand and how the back drop of the globalisation of soccer has driven his brand to worldwide domination.

Coutesy of Meettheboss TV, sign up and view below

More here (sorry couldn’t embed directly from the site)



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: