Nike – a lesson in how to silence the sceptics

28 Dec

A nice post over at Wolff Olins.

It’s not just Nike’s new product focus which is more in tune with consumers environmental desires, but now their efforts are being noticed by not-for-profit organisations.

As mentioned on this blog before – it makes great business sense to meet head on the issues that consumers are raising. Creating solutions and outcomes that positions your brand positively with its stakeholders.

Step forward Nike…

http://www.wolffolinsblog.com/post/249547320/former-bad-boy-done-good

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