Nike countine to show up

23 Apr

Nike announced last week that they are currently spending $3.4billion on sponsoring atheletes and teams around the world.

Anaylsts attributed this to the growing importance of soccer as a category and the desire of Nike to become the number one brand. In order to get there they have to compete, not just with best products but by being seen on the best teams and athletes around the world.

If you want consumers to buy your brand then you need to be performing and being constantly visible on the world stage is a prerequisite for any of the top brands. Nike recently signed the French national football team from rivals adidas, giving them a very impressive roster of teams wearing their product and prompting the questions from the city analysts.

As a consumer looking to Nike as a brand that will meet your needs, you certainly have a very believable propositon in place

Check out the full article.

http://www.bizjournals.com/portland/stories/2008/04/14/daily39.html?ana=from_rss

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One Response to “Nike countine to show up”

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  1. Nike countine to show up | General | Sports Blogging-Wordpress and our take on the G’s-gambling, gaming, girls, guys, governments, golf and more - April 23, 2008

    […] post by brandsofsports Bookmark and Share: These icons link to social bookmarking sites where readers can share and […]

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